We Are Together
In Wellness

About Us

Be Well Madison fosters meaningful connections between wellness practitioners and the communities we serve.

At the core of our work we hold the values of dignity, inclusion, collaboration, integrity, compassion, knowledge and growth.

Our Leadership

Jamie Pekarek Krohn
I left my private psychotherapy practice in 2018 in search of a more impactful and sustainable way to support the wellness needs of all people in the Madison area. In January 2020 I took on the role of Director at Be Well Madison because I believe this collective can play a vital part in creating the positive change our community deserves.
Jess Parvin
I am am a branding expert, web designer & business coach, specializing in helping entrepreneurs create and grow their online businesses in a "holistic" way.  Wellness and holistic healthcare have always been very important to me, on a personal and community level. Being a part of Be Well has given me a wonderful opportunity to get to know members of the healing community in Madison, as well as bring the gift of wellness to parts of our community that need it most!
Tisha Griffith
Advisory Board Member
Since 2010, I've been actively involved in the wellness community here in Madison. From growing and selling medicinal herbs at local markets to working as a wellness representative at the Community Pharmacy, I am passionate about promoting wellness in the community. Currently, I am working on obtaining certification as a death doula.
Dr. Heidi Eimermann, MD
Advisory Board Member
Whole You Acupuncture
As a primary care physician in Madison for over 20 years, I saw first-hand the limitations of traditional “Western” medicine, with its emphasis on treating disease instead of promoting health, and the impact of socioeconomic disparities on a person’s and community’s well-being.

I chose to be a part of BeWell Madison in order to improve the health of my community, especially those that are traditionally marginalized. I hope to offer my experience/perspective as a physician to collaborate with like-minded practitioners.
Lynn Perez-Hewitt
Advisory Board Member
Hewitt Consulting Enterprises, LLC

Lynn Perez-Hewitt is an accredited public relations professional and fundraising consultant to nonprofits, economic development groups and government agencies. Most recently she has seen her second novel in print. Lynn holds a master’s degree in Educational Leadership from Northern Arizona University and a Communications and English double major from Bradley University in Peoria, Illinois.

For more than two decades she has been a member of and leader in the Public Relations Society of America, serving as President of the Tucson, AZ chapter as well as holding committee chair positions in Denver, CO and now Madison, WI. Expanding her professional interests, she joined the Association of Fundraising Professionals in Arizona, maintaining her memberships through moves to Denver and Madison.

Living now in Stoughton, WI her volunteer interests include Friends of the Public Library, the Stoughton Village Players, the Fitchburg Verona Horizons Rotary Club and assisting the coach of the Stoughton High School Forensics team.
Jen Davie
Development Consultant
Jen Davie Consulting, LLC

Jen Davie is an accomplished fundraiser, active community member, and avid festival goer. Raised in a small town in Central Illinois with a family committed to community engagement, Jen was active in many community organizations and volunteer activities from an early age. She attended the University of Wisconsin-Platteville, where she graduated with a degree in Business Administration and Public Relations. Jen has spent the last 15 years as a professional fundraiser building relationships and creating sustainable infrastructure for nonprofit organizations in the Chicago suburbs and now the greater Madison, WI area.

Jen lives in Sun Prairie, WI, with her husband and daughter. They enjoy going to any type of festival and community activity and exploring all that Southern Wisconsin offers.

Our Interns

Margaret Sweet
Margaret Sweet is a second year Master of Science student in Human Ecology at the University of Wisconsin-Madison. Margaret is the founder and president of Isintu Foundation which is a nonprofit she founded two years ago in honor of her son whom she lost due to fentanyl poisoning. Margaret is passionate about making a difference in marginalized communities. Especially, amongst youth who have and continue to suffer from mental health, substance misuse, and isolation due to the COVID-19 pandemic.

In addition, to the before mentioned positions and tasks Margaret is currently working on her Capstone project for her Master of Science degree in Human Ecology. According to Margaret, “I am fortunate to be working with Be Well Madison whose mission and vision aligns with my values and purpose in making a difference in those communities who have been historically marginalized.” Be Well’s mission is to empower and improve community health. By increasing equitable access to preventative wellness services to marginalized groups within their communities.

In her free time Margaret enjoys traveling all over the world, cooking African cuisine, and visiting national parks in the U.S.
Khara Leonard
I am so excited to join the Be Well Madison team! One of my many passions within my social work journey is supporting marginalized communities in accessing the level of health wellness that they individually need and deserve! I am currently completing my fourth internship within a health focus of the Social Work Master’s program at the University of Wisconsin-Madison. While reading the mission of Be Well, I realized this was the agency that I wanted to collaborate my ideas and advocacy experience with, while also doing the work that I love to do.

I am committed to the wellbeing of all Madison communities, and I hope that my unique background focusing on marginalized communities and understanding the needs of community members can be a tool in the administration of Be Well Madison programs and advocacy. I truly believe that everyone, including our most vulnerable populations, should have access to adequate healthcare, and resources that meet their health needs. Be Well Madison has a unique approach in which we focus on the person and Environment as a whole to meet those needs. Through this work, I am able to listen and learn about new ways to provide healthcare services while working with my beloved Madison communities.

I look forward to changing lives, and I think Be Well Madison is the place to be to do that.
Valentina Flores
Hola a todos!
I'm Valentina, born and raised in Santiago of Chile. I worked as a Psychologist in the Wellness Service Department of the National Association of Public Daycares, an institution that is part of the Department of Education in Chile, developing Wellness programs for women employees.

When I moved to Madison in 2018, I began growing more aware of the intersectionality of roles that I had to juggle, i.e. being a non-citizen, Spanish speaker, Latina, woman, worker, mother, low- income, and many others. Based on this awareness, I started volunteering in a LatinX non-profit. Later, I worked for the LatinX senior community and for Latinas mothers raising children from birth to 5.

This long journey of experiences and interests has kept me working around the theme of well- being in the different scenarios that vulnerable populations need. As a graduate student in the Master's Applied Program at the School of Human Ecology, I am working on my capstone project at Be Well Madison since I strongly believe all people deserve to be well in mind, body, and soul, through a holistic approach.
A Brief History

Formed in 2013 and originally known as the Madison Area Wellness Collective, our goal was to provide a way for private practice physical therapists to connect locally. We quickly grew, though, when there was a desire in the broad wellness fields to join us for support and opportunities for collaboration.

In late 2018 we answered the call to create a more sustainable organization, increasing our capability to respond to wellness requests from our communities and support our members. To that end, we became a 501c3 under the fiscal sponsorship of C4CS, created an advisory board and structure for compensated leadership. In 2020 we officially changed our name to Be Well Madison to better represent the public in our mission.  

We want to honor and express gratitude for the Founders of this collective. Thank you, Anne Forbes, Christine Koth, Doreen Giles, Iris Mickey, Jessica Dufault, Kate Behrens, Katy Wallace, Kristi Hallisy, Megan Bjella, Michele Wensman, Nathan Dufault, Robb Seal, Sara Kresbsbach, Shannon Kunstman, Steve Gloe, and Susan Frikken.

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