We Are Together
In Wellness

About Us

Be Well Madison fosters meaningful connections between wellness practitioners and the communities we serve.

At the core of our work we hold the values of dignity, inclusion, collaboration, integrity, compassion, knowledge and growth.

Our Leadership

Jamie Pekarek Krohn
I left my private psychotherapy practice in 2018 in search of a more impactful and sustainable way to support the wellness needs of all people in the Madison area. In January 2020 I took on the role of Director at Be Well Madison because I believe this collective can play a vital part in creating the positive change our community deserves.
Jess Parvin
I am am a branding expert, web designer & business coach, specializing in helping entrepreneurs create and grow their online businesses in a "holistic" way.  Wellness and holistic healthcare have always been very important to me, on a personal and community level. Being a part of Be Well has given me a wonderful opportunity to get to know members of the healing community in Madison, as well as bring the gift of wellness to parts of our community that need it most!
Tisha Griffith
Advisory Board Member
Since 2010, I've been actively involved in the wellness community here in Madison. From growing and selling medicinal herbs at local markets to working as a wellness representative at the Community Pharmacy, I am passionate about promoting wellness in the community. Currently, I am working on obtaining certification as a death doula.
Dr. Heidi Eimermann, MD
Advisory Board Member
Whole You Acupuncture
As a primary care physician in Madison for over 20 years, I saw first-hand the limitations of traditional “Western” medicine, with its emphasis on treating disease instead of promoting health, and the impact of socioeconomic disparities on a person’s and community’s well-being.

I chose to be a part of BeWell Madison in order to improve the health of my community, especially those that are traditionally marginalized. I hope to offer my experience/perspective as a physician to collaborate with like-minded practitioners.

Our Interns

Alli Geiger
Web Design
Hi! I’m Alli Geiger and I am a fourth year student at Edgewood College majoring in Graphic Design. I am working at Be Well as a Web Design Intern for the spring term of 2022!

Alli is helping us re-imagine and re-design our website to be even more valuable for our community, our practitioners and our partners. We are so grateful to have her on the team this semester.
A Brief History

Formed in 2013 and originally known as the Madison Area Wellness Collective, our goal was to provide a way for private practice physical therapists to connect locally. We quickly grew, though, when there was a desire in the broad wellness fields to join us for support and opportunities for collaboration.

In late 2018 we answered the call to create a more sustainable organization, increasing our capability to respond to wellness requests from our communities and support our members. To that end, we became a 501c3 under the fiscal sponsorship of C4CS, created an advisory board and structure for compensated leadership. In 2020 we officially changed our name to Be Well Madison to better represent the public in our mission.  

We want to honor and express gratitude for the Founders of this collective. Thank you, Anne Forbes, Christine Koth, Doreen Giles, Iris Mickey, Jessica Dufault, Kate Behrens, Katy Wallace, Kristi Hallisy, Megan Bjella, Michele Wensman, Nathan Dufault, Robb Seal, Sara Kresbsbach, Shannon Kunstman, Steve Gloe, and Susan Frikken.

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This group is intended to inform you of choices and to facilitate collaboration among professionals, without recommending or prescribing. A listing on this website does not imply endorsement.